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MEDIA BUYING
STRATEGIC MEDIA BUYING. MEASURABLE GROWTH.
At My Digital Social, we create and manage results-driven paid advertising campaigns that do more than generate clicks. From Meta Ads and Google Ads to strategic retargeting, we combine compelling creative, precise audience targeting and data-led optimisation to put your brand in front of the right people at the right time. Whether your goal is to increase brand awareness, generate qualified leads, drive bookings or boost sales, our media buying strategies are designed to turn advertising spend into meaningful business growth.
THE DIFFERENCE
A Small Team That Actually Looks at the Account
Vertical Focus
Beauty, med spa and salon. We already know which services convert on search and which need to be shown before they are wanted.
Paid and Organic Together
The same team runs your search ads and your SEO, so you stop paying for terms you already rank for.
Tracking First
Most accounts we inherit are optimising toward the wrong conversion. We fix that before touching bids.
Clear Reporting
A monthly report and a monthly strategy meeting, in plain language, covering what the account did and what changes next.
THE RIGHT AUDIENCE. THE RIGHT IMPACT.
Great advertising isn't about being everywhere. It's about being seen by the people who matter. We bring together creative campaigns, smart targeting and continuous optimisation to maximise your advertising budget, attract high-intent customers and turn visibility into real results.
What can we help with?
What Google Ads Management Covers
CAMPAIGN BUILD
Account Structure
Campaigns split by service and by area, so budget can be moved toward what is actually filling the calendar.
Where the inventory justifies it, with asset groups and exclusions set properly rather than left on defaults.
Search Campaigns
Built on the terms people use when they are ready to book, not the ones with the biggest volume.
Remarketing & YouTube
For the people who read the service page and left without booking.
LOCAL TARGETING
Township-Level Bidding
Bids adjusted by municipality, because a click from Short Hills and a click from forty miles away are not worth the same to you.
Location Exclusions
The areas producing clicks and no bookings, removed.
Radius & ZIP Targeting
Spend concentrated on the areas your actual clients travel from, checked against your booking data rather than guessed.
Ad Scheduling
Budget weighted toward the hours enquiries convert, and pulled back when nobody answers the phone.
LANDING PAGES
Conversion-Led Templates
A page per campaign that answers the question the ad raised, rather than dropping everyone on the homepage.
A/B Testing
Headlines, offers and calls to action tested on a fixed cycle, not changed on a hunch.
Mobile Speed
Built mobile-first. Most of these searches happen on a phone and most abandonment happens while a page loads.
The shortest possible path from ad to booked appointment, with every unnecessary field removed.
TRACKING & REPORTING
Conversion Tracking
Set up so a booked appointment and a newsletter signup are never counted as the same thing.
CRM Attribution
Enquiries matched back to the campaign and keyword that produced them, so spend decisions are made on evidence.
Server-Side Tracking
Server-side GTM and first-party events where browser tracking has stopped being reliable. Not needed on every account.
Monthly Reporting
One performance report a month, plus a monthly strategy meeting to agree what changes next.
What can we help with?
Full-Funnel Meta Advertising
FUNNEL & CAMPAIGN BUILD
Prospecting Layer
Advantage+ campaigns for scalable reach, structured so the algorithm has room to find buyers rather than being boxed in.
A different ask at each stage. Someone who has never heard of you is not ready for the same call to action as someone who read your pricing yesterday
Retargeting Layer
Separate sequences for people who watched, clicked, or started a booking and stopped.
Budget Pacing
Spend paced against your margins, so scaling a campaign never quietly turns acprofitable service into an unprofitable one.
CREATIVE PRODUCTION
Video-First Roadmap
A rolling plan of what gets shot next, built from what the last round of ads actually showed.
UGC & Creator Shoots
Creator content sourced and shot with usage rights secured up front, so the best clips can run as paid.
Hooks & Opening Frames
The first two seconds tested separately from the rest, because that is where most of the money is won or lost.
Angle Testing
Structured tests on the message, not just the image: price, outcome, objection, and social proof, so each cycle teaches you something.
AUDIENCE & TARGETING
CRM Custom Audiences
Built from your actual client list, which is almost always the highest-value audience in the account.
Exclusion Logic
Overlap removed so your campaigns stop competing with each other and driving up your own costs.
Lookalikes
Modelled on your best clients rather than on everyone who ever filled in a form.
Reels and feed tested separately, Audience Network enabled only where it genuinely converts.
MEASUREMENT
Pixel & Conversions API
Server-side events so the account stops losing conversions it should be learning from.
Incrementality Checks
Before a major budget shift, a structured test on whether the spend is creating bookings or taking credit for them.
Booking Reconciliation
Ad platform numbers checked against your booking system, because the two rarely agree and only one of them pays wages.
Monthly Reporting
One report a month covering spend, performance, and what changes next, alongside a monthly strategy meeting.
The Rest of the Stack
Full-funnel, AI-proof content engines, from semantic SEO strategy through production and distribution across every channel, engineered to turn organic traffic into qualified pipeline.
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