Stop posting into the void. Book a FREE SESSION
Why Medical Spa Google Ads Matter
Someone searching Google for a treatment is already looking for a provider. Your ad is where you meet them.
THE WASTED CLICK
​Clicks Don’t Grow a Med Spa. Booked Consultations Do.
​Google Ads can generate traffic, but traffic alone doesn’t generate revenue. Poor targeting, irrelevant searches, broad keywords, and weak landing pages can quickly turn ad spend into wasted clicks.
We build campaigns around patient intent. Each treatment gets its own campaign strategy, high-intent keywords, continuously refined negative keywords, and a dedicated landing page designed to convert.
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Then we track what actually matters from the search and click to the call, consultation request, and booked appointment.
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The goal isn’t more clicks. It’s more qualified consultations.
What can we help with?
Medical Spa Google Ads Services
KEYWORDS & STRUCTURE
Keyword Research
High-intent treatment searches identified and mapped to the treatment page each one should land on.
Exact match for searches that signal intent to book, and phrase match for searches that include a location.
Treatment Ad Groups
One ad group for each treatment, so Botox, filler and laser searches each get their own ads, keywords and landing page.
Negative Keywords
A negative keyword list built at launch and reviewed every week, so the budget stops going to searches that will not book.
LOCAL TARGETING
Radius Targeting
Ads shown within a set radius of each clinic location.
Area Targeting
Spend concentrated on the towns your clients actually travel from, checked against your booking data.
Location Exclusions
Areas that produce clicks and no consultations are removed.
Ad Scheduling
Ads limited to business hours for campaigns built around phone calls.
ADS & LANDING PAGES
Extensions
Sitelinks to your treatment pages and booking, and structured snippets for treatment categories.
Ad Copy
Headline variants that lead with your expertise or the free consultation.
Policy Review
Ad text reviewed so it avoids prohibited clinical claims and meets Google's healthcare policy
A dedicated page for each treatment, with a clear free consultation call to action above the fold.
TRACKING, BUDGET & REPORTING
Conversion Tracking
Google Analytics 4 and Google Tag Manager set up to track form fills and phone calls as separate conversions.
Budget by Treatment
Budgets set separately for each treatment, based on how valuable that treatment is to your practice.
Call Tracking
Calls from your ads tracked, so phone enquiries are counted alongside form submissions.
Monthly Reporting
A monthly report on spend, cost per click, cost per lead and cost per consultation, plus strategy meeting to agree what changes next.
HOW WE WORK
From First Call to Booked Consultations
01
Free Strategy Consultation
A free phone call with Diane to understand your treatments, your account as it stands and what you are trying to achieve. No obligation either way
02
Review & Quote
We review your account structure, tracking accuracy and competitive
position, then provide a tailored quote based on your campaign needs and business goals.
03
Fix the Measurement
Conversion tracking is rebuilt before anything else, so the account can see which clicks become calls and consultations.
04
Build, Launch, Optimise
Campaigns and landing pages are built and launched, then reviewed
weekly, with a monthly report and strategy meeting.
WHY MY DIGITAL SOCIAL
A Small Team That Actually Looks at the Account
Aesthetics Focus
We work with med spas, beauty and skincare brands, so we know which treatments people search for and which need trust built first.
Paid and Organic Together
The same team runs your search ads and your SEO, so you stop paying for terms you already rank for.
Tracking First
e fix what the account is measuring before we touch bids.
Clear Reporting
A monthly report and strategy meeting in plain language, covering what the account did and what changes next.
The Rest of the Stack
Full-funnel, AI-proof content engines, from semantic SEO strategy through production and distribution across every channel, engineered to turn organic traffic into qualified pipeline.