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THE THIRD-WEEK DROP-OFF
Everyone Posts in Week One
Month one is always the best month. The calendar is full, the captions are written, someone is genuinely excited about it. By week three the treatment room is busy, the reel is being edited at nine at night between clients, and posting has quietly become the thing that happens when there is time. There never is. Social media does not fail because the strategy was wrong. It fails because it stopped.
Social media management is an operating rhythm, not a burst of effort. The month is planned and approved before it starts. Content is produced on a fixed cycle rather than in the gaps. Posts go out on schedule whether or not you thought about them, messages get answered the same day, and at the end of the month you get a report that leads with enquiries rather than follower count. The point is not that we can do it better than you. It is that we will still be doing it in March.
What's included every month?
Your Accounts, Run Properly
SETUP & FOUNDATIONS
Account Audit
Every profile reviewed, what is performing, what is dragging, and what the last twelve months actually produced. Yours to keep.
The four or five themes your account returns to, so the calendar is never filled with whatever was to hand.
Profile Optimisation
Bios, highlights, links, booking buttons and service listings rebuilt so a visitor can book without leaving the app.
Tone & Brand Guide
How your brand sounds and looks in a caption, written down, so output stays consistent regardless of who is producing it.
CONTENT PRODUCTION
Monthly Calendar
The full month planned and sent for approval before it starts. No last-minute requests for a photo by five o'clock.
Branded Graphics
Offers, treatment explainers, before-and-afters and testimonials built to your brand rather than a stock template.
Short-Form Video
Reels and TikToks scripted, shot and edited in house, the format that carries the reach in beauty and aesthetics.
On-Site Capture Days
Scheduled shoots at your premises that produce a month or more of material in a single visit.
COMMUNITY MANAGEMENT
Daily Engagement
Active commenting and interaction with local accounts and your existing audience, every working day.
DM & Comment Response
Enquiries answered same-day and routed to booking. This is where most practices lose the lead they already earned.
Follower Growth
Growth aimed at people within travelling distance of your door, not follower count for its own sake.
Local creators sourced and briefed, usage rights secured up front so the best clips can also run as ads.
REPORTING & GOVERNANCE
Approval Workflow
One review, one sitting, once a month. Built so signing off does not become another job on your list.
Monthly Report
Reach and engagement are in it. It leads with enquiries, bookings and where they came from.
Competitor Tracking
What the other practices in your area are posting and what is working for them, reported rather than guessed at.
Creative Testing
Formats, hooks and posting times tested deliberately, with the losers dropped instead of repeated.
HOW IT WORKS
From Handover to a Running Account
01
Audit & Setup
Accounts reviewed, profiles rebuilt, pillars and tone agreed. Access handed over once, properly, so we are not chasing logins in month two.
02
Plan & Approve
The month's calendar built and sent for sign-off before it starts. You see everything in one place and approve in one sitting.
03
Produce & Post
Shooting, editing, scheduling and publishing on a fixed cycle. Messages and comments answered same-day while it runs.
04
Report & Adjust
Month-end report led by enquiries. Next month's plan is built from what performed, not from the same template again.
WHY MY DIGITAL SOCIAL
A Named Team, Not a Queue
One Team, Not a Ticket Queue
One point of contact who knows your brand voice, not a shared inbox and a rotating cast.
Beauty and Aesthetics Preferred
A streamlined approval workflow that lets you review and sign off a full month of content in one short sitting.
We Shoot, Not Just Schedule
Most management retainers assume you supply the content. We produce it, on site, on a schedule, as part of the service.
Measured on Bookings
Reach is in the report. Enquiries and bookings are the numbers we are judged on.