CLIENT ACQUISITION FOR MEDICAL SPAS & AESTHETIC BUSINESSES

Your med spa doesn't
need more leads.

It needs a better system to
convert them.

You’re running ads. Leads are coming in. Your team is following up.
But can you answer two questions with confidence?

How much does it cost you to acquire a new paying client?

And how much profit does that client actually generate?

Those two numbers can make or break your growth. If you don’t know them, spending more on marketing isn’t necessarily the answer. First, you need to know where your system is breaking down.

Free 30-minute strategy session. We’ll map your customer journey from click to client and show you the biggest leak we find. No generic audit, no obligation.

MED SPA FOCUSED

Acquisition strategy built around appointment-based aesthetic and wellness services.

FULL FUNNEL

Paid media, landing pages, CRM, follow-up, email, social media content, booking and reporting work together.

TRACKABLE

See what happens after the lead enters the system, not only what happened inside the ad platform.

REVENUE MINDED

Optimize toward consultations, acquired clients and measurable business outcomes, not likes alone.

THE PROBLEM

You may not have a lead problem.
You may have a customer acquisition problem.

You can generate 100 leads and still have a growth problem.

If you cannot follow the customer from the first click to the final transaction, you don’t have the complete picture of whether your marketing is working.

THE QUESTIONS THAT MATTER ARE:

How many leads were actually contacted?

How many were qualified?

How many booked?

How many showed?

How many became paying clients?

How much did each new client cost you?

How much revenue — and profit — did those clients generate?

FIND OUT WHAT’S HOLDING BACK YOUR GROWTH

HOW WE FIND THE CONSTRAINT

Before you spend more,
find out what’s actually holding you back.

01 FIND THE CONSTRAINT

We map your entire customer journey: ads, landing pages, follow-up, sales and retention to find the one thing holding your growth back.

02 STRENGTHEN THE OFFER

More traffic won’t fix an offer that doesn’t convert. We sharpen your positioning, pricing, packaging and incentives first.

03 ACQUIRE CUSTOMERS

Then we choose the channels that fit your practice and your offer: Meta, Google, SEO and beyond.

04 IMPROVE CONVERSION

Clicks but no clients? We trace every drop-off: landing page, follow-up, front desk, booking and fix where people fall out.

05 MEASURE THE ECONOMICS

KNOW YOUR

CAC · Conversion rate · Payback period · Customer value

Not likes. Not impressions. Real business economics.

06 SCALE WHAT WORKS

Once we know what produces profitable clients, we double down on the offers, channels and creatives that win.

FIND OUT WHAT’S HOLDING BACK YOUR GROWTH

WHAT WE ACTUALLY LOOK AT

Four areas. One customer journey..

STRATEGY

ACQUISITION

CONVERSION

MEASUREMENT

BOOK A STRATEGY SESSION

CASE STUDY 01

Don’t just measure leads.
Measure what they become.

How a six-location medical spa used the MDS Revenue Engine to build a scalable acquisition system across multiple markets.

The challenge

A six-location medical spa had grown through referrals, repeat business and organic marketing but needed a predictable way to acquire new Botox and filler clients at scale.

We built a connected acquisition system combining Meta campaigns, treatment-specific landing pages, CRM routing, automated follow-up, appointment tracking, and reactivation.

Approximately $24,000 in Meta ad spend was tracked from initial impression to acquired client.

356

NEW PAYING CLIENTS IN 30 DAYS

$24K

AD SPEND

1,380

LEADS

486

BOOKINGS

392

SHOWS

356

NEW CLIENTS

$165,540

EST. INITIAL REVENUE

WHAT OWNERS SAY

In their words.

“We were already generating leads before
working with My Digital Social, but we
had no real system for converting them.
Once the MDS Revenue Engine was
implemented, everything became more
organized from the ads to the CRM to
the follow-up. We finally had visibility
into what was actually turning into
appointments and paying clients.”

MELLISA R.

Medical Spa Owner — Orlando, Florida

“What impressed us most was that My
Digital Social did not just focus on getting
us more leads. They looked at the entire
process after the lead came in. The
landing pages, automated follow-up,
CRM and campaign tracking gave our
team a much better process and helped us
convert more opportunities into booked
appointments.”

DR. LAUREN C.

Aesthetic Practice Owner — Miami, Florida

“We had been in business for years and
had grown mostly through referrals and
repeat clients. When we were ready to
expand, we needed something more
predictable. My Digital Social built a
complete acquisition system for us and
helped us create consistent demand across
Botox and filler campaigns.”

STEPHANIE T.

Medical Spa Founder — New York, New York

“Before working with My Digital Social, we looked at cost per lead and assumed that was the most important number. Now we are looking at booked appointments, show rates, new clients, acquisition cost and returning clients. That completely changed how we look at marketing.”

RACHEL M.

Operations Director — Short Hills, New Jersey

FOUNDER AND AUTHORITY

Your marketing should be connected to the business & not just the platform.

My Digital Social was built around a simple idea that marketing should do more than make a business look active online. It should create a measurable path from attention to inquiry, from inquiry to appointment, and from appointment to revenue.

We work across strategy, content, paid media, landing pages, CRM implementation, email, follow-up, and reporting because no single channel solves the entire problem. When those pieces are disconnected, opportunities are missed. When they work together, owners gain more control over the acquisition process and a clearer basis for deciding what to improve next.

“If you are spending on marketing but cannot clearly tell me what happened to the leads after they came in, that is the problem we solve.”

DIANE — FOUNDER, MY DIGITAL SOCIAL

REQUEST MY STRATEGY SESSION

READY TO FIND THE LEAKS IN YOUR CURRENT MARKETING?

Your med spa should be growing faster.
Let’s find out what’s holding it back.

Bring us your business, your numbers and your questions. We’ll look at what’s happening across your customer acquisition journey, identify the biggest problem we see, and show you what we would address first. Then we’ll determine together whether it makes sense to work together.

Don’t know your numbers yet? That’s exactly what the session is for.

FIND THE BIGGEST LEAK IN MY GROWTH

No generic audit. A focused conversation around your offer, acquisition journey, follow-up, tracking, and growth opportunities.

You've got the questions.
We've got the answers.

ALREADY HAVE AN AGENCY? ALREADY RUNNING ADS?

“We already generate leads.”

Good. The next question is how many are reached, qualified, booked, shown, converted, and reactivated.

“We already have a CRM.”

We look for the constraint in the journey before assuming the answer is simply more traffic.

“Our front desk follows up.”

Owners should understand what is being done, why it is being done, and what the numbers mean.

“We already post on social media.”

Campaigns and systems are structured around treatments, offers, locations, customer journey and growth goals.

“We tried Meta Ads before.”

Lead volume matters, but contact, booking, attendance, client conversion and reactivation matter too.

“We already run Google Ads.”

Reporting should progress toward acquired clients and attributable revenue where the underlying data supports it.

ABOUT WORKING WITH US

Do you guarantee leads, appointments, or revenue?

No. Results depend on market conditions, the offer, pricing, staff, follow-up, service demand, customer experience, competition, and other factors. My Digital Social builds and manages acquisition infrastructure and marketing strategy designed to improve visibility, follow-up, and conversion opportunities.

Do I need GoHighLevel?

A CRM is central to the Revenue Engine. GoHighLevel may be recommended depending on your existing technology, tracking needs, integrations, and workflows.

Can you work with our existing CRM?

Potentially. My Digital Social should review the current system before recommending whether to integrate, reconfigure, or replace it.

What does CRM setup cost?

CRM implementation is scoped separately because setup depends on the pipelines, campaigns, integrations, automations, data, and tracking requirements involved.

Do you manage social media too?

Yes. Social content can be integrated into the broader acquisition strategy to support trust, authority, retargeting, and demand.

Can you reactivate old clients and leads?

Yes. Reactivation can be built using segmented email and SMS campaigns where appropriate and legally permitted.

Do you run Google Ads and Meta Ads?

Campaign strategy can include paid acquisition channels appropriate to the business and offer. The key is that paid traffic should connect to the landing page, CRM, follow-up, and downstream reporting rather than being judged in isolation.

What happens during the strategy session?

The conversation focuses on your current acquisition journey: how prospects find you, what they see after the click, how leads are handled, where opportunities may be falling out, and what information is currently available to guide the next decision.

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STRATEGY SESSION

Request your strategy session.

Prefer to pick a time yourself? Book directly on the calendar.