CLIENT ACQUISITION FOR MEDICAL SPAS & AESTHETIC BUSINESSES

Your med spa doesn't
need more leads.

It needs a better system to
convert them.

You’re running ads. Leads are coming in. Your team is following up.
But can you answer two questions with confidence?

How much does it cost you to acquire a new paying client?

And how much profit does that client actually generate?

We helped a 6-location med spa get 356 new paying clients in 30 days.

Free 30-minute strategy session. We’ll map your customer journey from click to client and show you the biggest leak we find. No generic audit, no obligation.

356 NEW CLIENTS

Paying clients in 30 days for a 6-location med spa.

486 BOOKINGS

From 1,380 leads, with fast follow-up and automated reminders.

392 SHOWS

81% show rate, tracked from booking to treatment chair.

$165K REVENUE

Estimated first-visit revenue from $24K in ad spend.

THE PROBLEM

You may not have a lead problem.
You may have a customer acquisition problem.

You can generate 100 leads and still have a growth problem.

If you cannot follow the customer from the first click to the final transaction, you don’t have the complete picture of whether your marketing is working.

THE QUESTIONS THAT MATTER ARE:

How many leads were actually contacted?

How many were qualified?

How many booked?

How many showed?

How many became paying clients?

How much did each new client cost you?

How much revenue — and profit — did those clients generate?

Book my free strategy session

HOW WE FIND THE CONSTRAINT

Before you spend more,
find out what’s actually holding you back.

01 FIND THE CONSTRAINT

We map your entire customer journey: ads, landing pages, follow-up, sales and retention to find the one thing holding your growth back.

02 STRENGTHEN THE OFFER

More traffic won’t fix an offer that doesn’t convert. We sharpen your positioning, pricing, packaging and incentives first.

03 ACQUIRE CUSTOMERS

Then we choose the channels that fit your practice and your offer: Meta, Google, SEO and beyond.

04 IMPROVE CONVERSION

Clicks but no clients? We trace every drop-off: landing page, follow-up, front desk, booking and fix where people fall out.

05 MEASURE THE ECONOMICS

KNOW YOUR

CAC · Conversion rate · Payback period · Customer value

Not likes. Not impressions. Real business economics.

06 SCALE WHAT WORKS

Once we know what produces profitable clients, we double down on the offers, channels and creatives that win.

Book my free strategy session

WHAT WE ACTUALLY LOOK AT

Four areas. One customer journey..

STRATEGY

ACQUISITION

CONVERSION

MEASUREMENT

BOOK A STRATEGY SESSION

CASE STUDY 01

Don’t just measure leads.
Measure what they become.

How a six-location medical spa used the MDS Revenue Engine to build a scalable acquisition system across multiple markets.

The challenge

A six-location medical spa had grown through referrals, repeat business and organic marketing but needed a predictable way to acquire new Botox and filler clients at scale.

We built a connected acquisition system combining Meta campaigns, treatment-specific landing pages, CRM routing, automated follow-up, appointment tracking, and reactivation.

Approximately $24,000 in Meta ad spend was tracked from initial impression to acquired client.

356

NEW PAYING CLIENTS IN 30 DAYS

$24K

AD SPEND

1,380

LEADS

486

BOOKINGS

392

SHOWS

356

NEW CLIENTS

$165,540

EST. INITIAL REVENUE

$67 per new client · 6.9× return on ad spend

Book my free strategy session

WHAT OWNERS SAY

In their words.

“We were already generating leads before
working with My Digital Social, but we
had no real system for converting them.
Once the MDS Revenue Engine was
implemented, everything became more
organized from the ads to the CRM to
the follow-up. We finally had visibility
into what was actually turning into
appointments and paying clients.”

MELLISA R.

Medical Spa Owner — Orlando, Florida

“What impressed us most was that My
Digital Social did not just focus on getting
us more leads. They looked at the entire
process after the lead came in. The
landing pages, automated follow-up,
CRM and campaign tracking gave our
team a much better process and helped us
convert more opportunities into booked
appointments.”

DR. LAUREN C.

Aesthetic Practice Owner — Miami, Florida

“We had been in business for years and
had grown mostly through referrals and
repeat clients. When we were ready to
expand, we needed something more
predictable. My Digital Social built a
complete acquisition system for us and
helped us create consistent demand across
Botox and filler campaigns.”

STEPHANIE T.

Medical Spa Founder — New York, New York

“Before working with My Digital Social, we looked at cost per lead and assumed that was the most important number. Now we are looking at booked appointments, show rates, new clients, acquisition cost and returning clients. That completely changed how we look at marketing.”

RACHEL M.

Operations Director — Short Hills, New Jersey

FOUNDER AND AUTHORITY

Your marketing should be connected to the business & not just the platform.

My Digital Social was built around a simple idea that marketing should do more than make a business look active online. It should create a measurable path from attention to inquiry, from inquiry to appointment, and from appointment to revenue.

We work across strategy, content, paid media, landing pages, CRM implementation, email, follow-up, and reporting because no single channel solves the entire problem. When those pieces are disconnected, opportunities are missed. When they work together, owners gain more control over the acquisition process and a clearer basis for deciding what to improve next.

“If you are spending on marketing but cannot clearly tell me what happened to the leads after they came in, that is the problem we solve.”

DIANE MONT — FOUNDER, MY DIGITAL SOCIAL

Book my free strategy session

READY TO FIND THE LEAKS IN YOUR CURRENT MARKETING?

Your med spa should be growing faster.
Let’s find out what’s holding it back.

Bring us your business, your numbers and your questions. We’ll look at what’s happening across your customer acquisition journey, identify the biggest problem we see, and show you what we would address first. Then we’ll determine together whether it makes sense to work together.

Don’t know your numbers yet? That’s exactly what the session is for.

Request your strategy session

30 minutes · Zoom · With Diane · No obligation

You've got the questions.
We've got the answers.

ALREADY HAVE AN AGENCY? ALREADY RUNNING ADS?

“We already generate leads.”

The real question is how many of those leads became paying clients. Most owners can’t answer that, and that’s usually where the revenue leaks.

“We already have a CRM.”

Most of our clients do. A CRM only helps if it follows up fast, tracks bookings and show-ups, and shows which ads bring paying clients. We review yours and work with it wherever we can.

“Our front desk follows up.”

Your front desk is busy with clients in the chair. Leads that wait hours for a call go cold. We add automated follow-up so no inquiry waits, and your team spends its time on warm leads.

“We already post on social media.”

Posting builds awareness, but likes don’t fill a calendar. We connect your content and ads to a clear booking path, so you can see what actually brings in clients.

“We tried Meta Ads before.”

Usually the ads did bring leads, but they landed on a generic page or nobody followed up fast enough. We fix what happens after the click, not just the ads.

“We already run Google Ads.”

Good. Can you see which keywords brought in paying clients, not just clicks? We connect your ads to your CRM so you know what’s working and what to cut.

ABOUT WORKING WITH US

What happens during the free strategy session?

It’s a 30-minute Zoom call with Diane. We look at how people find you, what happens after they inquire, and where leads are slipping away. You leave with the biggest leak we see and what we’d fix first, whether or not you work with us.

Is it really free? Will I get a hard sell?

Yes, it’s free, and no hard sell. If it makes sense to work together, we’ll send you a proposal after the call. If not, you’ll still leave with a clear next step.

Do you guarantee results?

No. Results depend on your offer, pricing, team, and market. What we do is build a system that shows you exactly where leads turn into clients and where they don’t, so every decision is based on real numbers.

Do I need to switch to GoHighLevel?

Not necessarily. We review your current CRM first, then integrate it, improve it, or recommend a change only if it’s holding you back. Setup is scoped separately depending on what’s needed.

Can you reactivate past clients and old leads?

Yes. Old leads and past clients are often the fastest revenue. We set up email and SMS campaigns to bring them back in, following opt-in rules.

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STRATEGY SESSION

Request your strategy session.

Prefer to pick a time yourself? Book directly on the calendar.

CLIENT ACQUISITION FOR MEDICAL SPAS & AESTHETIC BUSINESSES

Your med spa doesn't need more leads.

It needs a better system to convert them.

356 NEW CLIENTS

486 BOOKINGS

392 SHOWS

$165K REVENUE

THE PROBLEM

You may not have a lead problem. You may have a customer acquisition problem.

You can generate 100 leads and still have a growth problem.

THE QUESTIONS THAT MATTER ARE:

HOW WE FIND THE CONSTRAINT

Before you spend more, find out what’s actually holding you back.

01

FIND THE CONSTRAINT

02

STRENGTHEN THE OFFER

03

ACQUIRE CUSTOMERS

04

IMPROVE CONVERSION

05

MEASURE THE ECONOMICS

KNOW YOUR

Not likes. Not impressions. Real business economics.

06

SCALE WHAT WORKS

WHAT WE ACTUALLY LOOK AT

Four areas. One customer journey..

STRATEGY

ACQUISITION

CONVERSION

MEASUREMENT

CASE STUDY 01

Don’t just measure leads. Measure what they become.

The challenge

NEW PAYING CLIENTS IN 30 DAYS

AD SPEND

LEADS

BOOKINGS

SHOWS

NEW CLIENTS

EST. INITIAL REVENUE

WHAT OWNERS SAY

In their words.

MELLISA R.

DR. LAUREN C.

STEPHANIE T.

RACHEL M.

FOUNDER AND AUTHORITY

Your marketing should be connected to the business & not just the platform.

DIANE MONT — FOUNDER, MY DIGITAL SOCIAL

READY TO FIND THE LEAKS IN YOUR CURRENT MARKETING?

Your med spa should be growing faster. Let’s find out what’s holding it back.

Don’t know your numbers yet? That’s exactly what the session is for.

You've got the questions. We've got the answers.

ALREADY HAVE AN AGENCY? ALREADY RUNNING ADS?

“We already generate leads.”

“We already have a CRM.”

“Our front desk follows up.”

“We already post on social media.”

“We tried Meta Ads before.”

“We already run Google Ads.”

ABOUT WORKING WITH US

What happens during the free strategy session?

Is it really free? Will I get a hard sell?

Do you guarantee results?

Do I need to switch to GoHighLevel?

Can you reactivate past clients and old leads?

STRATEGY SESSION

​Request your strategy session.

Your med spa doesn't
need more leads.

It needs a better system to
convert them.

You may not have a lead problem.
You may have a customer acquisition problem.

Before you spend more,
find out what’s actually holding you back.

Don’t just measure leads.
Measure what they become.

Your med spa should be growing faster.
Let’s find out what’s holding it back.

You've got the questions.
We've got the answers.

Request your strategy session.