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Case Study Overview
This is a new beauty and skincare brand on a mission to bring playful elegance and self-care to a global audience. From digital branding and website development to influencer activation and SEO, My Digital Social built the brand’s entire online ecosystem from the ground up—positioning it to scale fast.
Beauty Brand
“Launched a beauty brand with full digital rollout, social traction, and influencer-powered awareness.”
350%
Instagram Followers Gained
280%
Increase Organic Traffic
130%
Influencer Campaign ROI in First Month
The Challenge
-
Launch a beauty brand into a saturated market with immediate traction
-
Build a premium yet playful web presence tailored to beauty-conscious consumers
-
Drive awareness, engagement, and conversions across social channels
-
Build SEO authority from day one
-
Strategically activate influencer partnerships to build hype and trust
Services Provided
Website Design &
E-Commerce
Social Media Content
& Strategy
Full-Service SEO Management
Influencer Marketing
& Activation
Copywriting & Creative Production
Analytics, Reporting & Optimization
Our Core Services
Multi-Platform
Growth Loop
We treated every touchpoint as part of a bigger story, funneling fans from discovery to action.
Brand System
& Web Hub
Custom-designed a fully responsive website as a central hub: bio, discography, merch, events.
Fan Funnel
Optimization
Built pre-order and vinyl sales flows with clear CTAs and simplified conversion journeys.
Content
That Connects
Strategic content rollout: teaser drops, visual reels, story-driven posts, and behind-the-scenes.