220%
Monthly Social Views
Singer Songwriter
Podcaster/Influencer
250%
Increase Website Traffic
110%
Fan Retention Post-Album
“Built a multi-platform presence and turned a rising indie voice into a brand.”
Overview
This client is an emerging artist in the indie music scene known for cinematic vocals and emotionally raw songwriting. As she prepared to release her debut album, the goal was clear: build a presence that matched her sound—refined, bold, and unforgettable.
This meant developing a cohesive digital ecosystem—from website and merch, to streaming platforms, to social media content strategy. The results? High engagement, brand loyalty, and fans who stuck around long after release day.
The Challenge
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Launch a debut album with impact in an oversaturated music market
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Turn this client art into a brand through digital storytelling
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Grow a social presence that drives loyalty, not just likes
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Increase fan retention through meaningful experiences
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Optimize her streaming visibility and profile presence across all major platforms
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Design and produce a high-end vinyl that felt collectible and on-brand
Services
Brand Identity & Creative Direction
Website Design & E-Commerce
Social Media Management & Content Strategy
Vinyl Production & Product Design
Visual Storytelling (BTS, Teasers, Visualizers)
Conversion Optimization (Pre-Orders, Downloads)
Approach
Multi-Platform Growth Loop
We treated every touchpoint as part of a bigger story, funneling fans from discovery to action.
Brand System & Web Hub
Custom-designed a fully responsive website as a central hub: bio, discography, merch, events.
Fan Funnel Optimization
Built pre-order and vinyl sales flows with clear CTAs and simplified conversion journeys.
Content That Connects
​Strategic content rollout: teaser drops, visual reels, story-driven posts, and behind-the-scenes.