Nobody Reads Blog Posts—So Why Are Ours Converting?

Dejvis Ago
Jun 16
2 min read

Most Blog Posts Don’t Work—Here’s Why Ours Do

Let’s face it: 90% of business blogs get ignored.

They rank low. They don’t generate leads. And they don’t convert.

But at My Digital Social, we’ve built a system for creating blog posts that convert. Our content doesn’t just bring clicks—it turns readers into clients.

Let’s break down how.

1. We Write Content That Converts, Not Just Ranks

Most people create blog content to check an SEO box.We don’t.

Our blog posts are part of a performance content marketing strategy—designed to move readers down the funnel, not just inform them.

Instead of fluff, we focus on:

High-intent search terms
Clear customer pain points
Conversion-optimized blog structures

Our goal: blog content that generates leads, not pageviews that bounce.

2. We Map Every Post to the Funnel: TOFU, MOFU, BOFU

Here’s the truth: not every blog should sell. Some should attract, some should nurture, and some should convert. That’s where the TOFU–MOFU–BOFU strategy comes in.

We build blog content based on where the reader is in their buying journey:

🧊 TOFU – Top of Funnel (Awareness Stage)

Goal: Attract people who don’t know you yet.Example:

“Why Your Blog Isn’t Working” – speaks to frustrated business owners searching for answers. No pitch. Just clarity.

🌀 MOFU – Middle of Funnel (Consideration Stage)

Goal: Help warm readers evaluate solutions.Example:

“How to Write Blog Posts That Drive Sales” – shows how our method works. Builds authority, not hype.

🔥 BOFU – Bottom of Funnel (Conversion Stage)

Goal: Turn interest into action with proof.Example:

“Case Study: How This Blog Post Brought in $20K/Month” – real ROI, real client success, real trust.

This is blogging for conversions. We’re not guessing—we’re guiding.

3. We Combine SEO Blog Strategy With Emotional Copywriting

SEO gets you visibility. Copy gets you action.

Each blog follows a structured SEO blog strategy:

Smart keyword placement
Clean on-page structure
Compelling meta titles + slugs
Fast-loading, mobile-first formatting

Then we layer in emotional copywriting: Language that connects, hooks that trigger curiosity, and tone that builds trust.

4. We Optimize for Behavior, Not Just Bots

A good SEO blog strategy doesn’t just impress Google—it keeps humans reading.

We study:

Scroll depth
CTA clicks
Entry → Lead journeys

Why? Because content that sells does more than educate—it converts.

🔥 Want Blog Posts That Actually Convert?

At My Digital Social, we don’t just do SEO. We build blog writing that sells.

Our team blends SEO, content marketing, performance branding, and paid traffic into a growth engine that works.

👉 Schedule your free strategy call and let’s make your content do its job.