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ONE BRAND, TWO CHANNELS
Scaling DTC and Retail Without Splitting the Brand
Prestige beauty brands rarely struggle to make something people admire. The difficulty is scaling it. The DTC store, the retail buyer, the creators and the ad accounts each get their own plan, so the brand looks different in each place and nobody can say which channel did what.
We plan DTC and retail together. Each channel has a defined role, creative is built once and adapted instead of rebuilt, and reporting follows a customer from first view to purchase wherever it happens. The aim is growth that protects how the brand is perceived.
What can we help with?
Growth Marketing for Prestige Beauty Brands
PAID MEDIA & SEARCH
Paid Media
Campaigns across Meta, TikTok and Google, budgeted by the job each one has to do in the funnel.
Product feed fields, GTINs and ingredient attributes checked for Google Shopping and marketplace listings.
Beauty SEO
Category, product and ingredient pages structured so your brand is found for the searches buyers make.
Retargeting & Cart Recovery
Ads for visitors who looked at a product or abandoned checkout, with creative changed to match what they saw.
SOCIAL & CREATORS
Beauty Social Media
Platform strategy, content cadence and community management for each channel you use.
Short-Form Video
Short vertical video planned platform by platform, with hooks tested before budget is put behind them.
Creator & UGC Marketing
Creator sourcing, briefs and content programs that feed your ads, your site and your retail launches.
Usage Rights & Whitelisting
Usage terms and licensing agreed before creator content is reused in paid media or on your site.
ECOMMERCE & RETAIL
Ecommerce Website Design
A site built to hold the brand's premium feel at the moment someone decides to buy.
Product Launches
One launch calendar across creative, creators, paid media, your store and retail partners.
Retail Growth
Sell-in materials, merchandising assets and retailer reporting aligned with your DTC pricing and packaging.
Email & Retention
Flows for new subscribers, replenishment reminders and post-purchase follow-up.
BRAND & MEASUREMENT
Brand Positioning
A brand audit and positioning workshop, with messaging mapped to what DTC and retail shelves each need.
Claims Workflow
Briefs are written from the product claims and information you approve, so creative stays within them.
Creative Production
Short-form and hero creative batches, with creator shoots briefed with usage and compliance terms.
Reporting
One set of KPIs across paid, organic and retail, with consistent tagging so channels can be compared fairly.
HOW WE WORK
From First Call to a Working Roadmap
01
Strategy Call
Diane takes the first call and goes through your channels, launch timing and budget range. Nothing is committed on either side.
02
Audit & Roadmap
We audit your channels, accounts, tracking and asset inventory, then build a prioritised 90-day roadmap with KPIs and an owner for each channel.
03
Activate
Creator shoots are briefed, creative batches are produced and ad testing is set up with consistent tagging.
04
Report & Scale
Results are reviewed against the agreed KPIs each month. Retail sell-in materials, pricing alignment and retailer reporting are added when you are ready to scale into retail.
THE DIFFERENCE
What Sets Us Apart
Creative Velocity
Creative produced at the pace of trend cycles, so new angles are tested while they are still relevant.
One View of What Works
What we learn in paid media informs organic content and the other way round, instead of two teams guessing separately.
Claims & Imagery Workflow
Product claims and imagery go through a defined approval step before anything is published or promoted.
Retail & Marketplace Coordination
DTC pricing, packaging and promotions planned alongside retail partners and marketplaces.
Where to Start
Campaigns built by funnel stage, with tracking in place before spend increases.